The Brief
As Cycle Journeys expanded its sphere of operations across three of the best cycle trails in New Zealand, merchandising in their depots became both viable and desirable. Core product ranges had to be sourced and in particular Tees became a focus. Cycle Journeys were looking for a contemporary and high quality look for their cycle merchandise, that would be rolled out for sale to customers across their 5 depots.
The Result
The resulting job was branded using traditional screen-printing where ink is pushed through the mesh of a silk screen. Colour change-outs are made only after completely washing, cleaning and drying the screens between colours.
The garments chosen for this job were AS Colour Staple & Maple Tees.
AS Colour Tees rightfully have a reputation for quality in the New Zealand market. As with all brands there have been some challenges with the supply chain and we worked with Cycle Journeys to get as many sizes as possible across the colour ranges that they wanted.
What Our Customer Said
To have so many of our questions and concerns handled as professionally was extremely comforting and we found the quality of both the Tees and the finished branding to be great.
We take a position that our merchandising needed to be as good as we are and not just produced to a price.
Now, across our 5 depots on four trails, we have a range of product largely sourced and branded by Southern Monograms.
Our merchandising looks great and the delivery cycle has been as promised. Looking forward, we see a continued partnership based on quality of product, great branding and high levels of professionalism.
Geoff, Managing Director Cycle Journeys